Behind My Site Makeover

I’ve never fully felt at home in my branding.

There were pieces of it that worked. Pieces that were beautiful. But it always felt like a version of me — not the real me. For a long time, I couldn’t explain what exactly felt “off.” I didn’t have the words to name my style, or the clarity to describe how I worked. I heard the word editorial thrown around a lot in reference to my photography, but the truth is, that term has always felt like a catch-all. It wasn’t wrong — but it wasn’t complete.

And when something isn’t complete, it doesn’t connect.

So I started digging. Slowly, I began to understand the nuance in my approach. The way my work lands somewhere between editorial and documentary. The way I use posing — not to freeze or control a moment — but to create space. Space for softness. For slowness. For presence. For the couple to actually feel the moment they’re in. I’ve learned when to gently direct, and when to step back and let the day unfold in its own rhythm.

When I saw Lensel’s coined term, “loose editorial,” something clicked. That’s what I had been trying to say all along. That’s the kind of work I make. And that’s the kind of experience I wanted my new website to hold — bold, elevated, artful… but also open, warm, and human.

My old site was lovely — but it wasn’t me.

It was a visual love letter to my work, sure. But it was quiet. A little too curated. It didn’t say anything about who I am as a person or what it’s like to have me as your photographer — which, let’s be honest, is just as important as the work itself. I’ve grown so much over the last few years — not just in skill, but in confidence and clarity. I do have a distinct style now. I know how I shoot. I know what I look for. I know how I show up. I wanted this site to be a place where people could feel all of that before we ever meet.

Because booking your photographer is personal. And your photographer? Is with you all day long. You deserve to know them.

What I wanted to embody

This new brand needed to hold so many dualities:

• Editorial and honest.
• Bold and intimate.
• Cinematic and documentary.
• Planned and in-the-moment.

I wanted couples to land on the site and see that you don’t have to choose between a “wow” shot and a candid one. You can have it all. You can have the story and the artistry. And yes — it can still feel like you.

The kind of couples I’m calling in

This rebrand is also about alignment. I’m calling in couples who want something deeper than a Pinterest-perfect wedding. Couples who love beautiful things, sure — but who also want to be fully immersed in their day. Who trust their vendors. Who want to be present. Who aren’t afraid to do things a little differently. I’m especially drawn to multi-day events — because weddings don’t start at the aisle. They start with arrival drinks, late-night hugs, welcome dinners, getting ready playlists, passing glances. I want to tell the full story — not just one chapter.

The process of building it

I started with a stunning template, but I built everything out myself — piece by piece, page by page. That experience changed the way I see my work. I had to cull through years of galleries, and really ask myself: What do I want people to see? What do I want them to feel? It was emotional, if I’m being honest. This wasn’t just about showing off the best shots — it was about showing off the heart behind them.

There’s a challenge in selecting images that feel inspiring and diverse — that show range without sacrificing cohesion. And the truth is, I started this process chasing perfection. I wanted it to feel like a magazine. A visual dreamscape. But somewhere along the way, I remembered: Weddings aren’t perfect.

Yes, there’s the Vogue cover shot. But there’s also grandpa in the back of the aisle, shooting on his 1980s film camera. There’s your cousin dancing with a napkin on their head. There’s movement, chaos, light, and energy. And that’s what I wanted to share. Not just the curated highlight reel, but the magic in-between.

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Writing the words

This part was… deeply personal. Every sentence was another layer of myself I had to uncover. Every paragraph, a moment of asking, “What do I really want to say here?” I didn’t want to hide behind aesthetics. I didn’t want to pretend I had it all figured out. I just wanted to be honest. And this time, I was.

The real reason behind it all

I used to try to separate myself from my work. Let the photos speak for themselves. But now I see there’s no separation. The way I shoot, the experience I offer, the trust I build — it all matters. This rebrand isn’t about me stepping out of the frame. It’s about stepping into it.

Letting you see the person behind the camera.

Letting you feel what it’s like to be seen by someone who cares.

If you’re thinking about doing your own rebrand…

Be honest. And take your time. You won’t know who you are until you sit with it for a while. I didn’t get here overnight. It took months of checking in with myself, asking hard questions, and letting go of what wasn’t working. But it was worth every second.

Because now?

Now, I feel proud.
Of the work.
Of the words.
Of the woman behind it all.